Win Elections.
With Data.

All engagements are governed by a written Service Agreement executed prior to commencement of any work. Scope, timelines, payment schedule, and constituency coverage are defined exclusively in the signed Agreement.

• No verbal commitments constitute a binding agreement unless confirmed in writing.
• CMA reserves the right to decline any engagement at its sole discretion.
• Any scope expansion requires a formal written amendment signed by both parties.
• Sub-contracting to vetted partners does not alter CMA's primary obligations to the Client.

CMA treats all client-specific data, survey findings, voter analytics, and strategic recommendations as strictly confidential.

• CMA shall not share, sell, or disclose any Confidential Information to any third party without express written consent.
• All field data, survey outputs, voter databases, and reports vest in the Client upon full settlement of payments.
• All CMA staff and field agents are bound by confidentiality obligations through employment and contractor agreements.
• Upon termination, CMA shall securely delete or return all client-specific data as instructed.
• The Client agrees to maintain the confidentiality of CMA's proprietary methodologies and frameworks.

All fees are as specified in the Service Agreement. Standard payment terms are as follows:

• An advance payment is required before commencement. CMA will not initiate field deployment prior to confirmed receipt.
• Milestone-linked payments shall be made as per the schedule in the Service Agreement.
• All payments are non-refundable once the relevant phase has commenced, unless CMA is in material breach.
• Late payments may attract interest at 1.5% per month calculated from the due date.
• All pricing is exclusive of applicable taxes. GST and statutory levies are charged additionally.
• Invoice disputes must be raised within 7 days of receipt; amounts not disputed are deemed accepted.

CMA applies rigorous scientific methodology to all services. However, the following limitations apply:

• CMA does not guarantee any electoral outcome. Survey predictions and models are analytical tools — not guarantees of victory or specific vote-share outcomes.
• Survey findings represent voter sentiment at the time of fieldwork. Voter behaviour is dynamic and may shift due to factors outside CMA's control.
• War Room outcomes depend on the quality and reliability of the Client's booth-agent network. Ground execution is a shared responsibility.
• Social media performance depends on platform algorithm changes and audience behaviour beyond CMA's direct control.
• CMA shall not be liable for inaccuracies arising from incorrect information provided by the Client.

CMA retains full ownership of its proprietary methodologies, analytical frameworks, index models (MSI, Booth Index, Area Index), prediction algorithms, and War Room systems.

• Deliverables produced specifically for the Client vest in the Client upon full payment of all dues.
• The Client may not reverse-engineer, reproduce, or sublicense CMA's proprietary tools without written permission.
• CMA may reference its engagement in anonymised form for business development purposes unless the Client explicitly requests otherwise.

CMA operates strictly within the legal framework governing electoral activities in India, including the Representation of the People Act and Election Commission of India guidelines.

• CMA will not engage in or facilitate voter suppression, electoral fraud, vote buying, impersonation, or any activity violating the Model Code of Conduct.
• The Client agrees that all campaign activities informed by CMA's intelligence shall comply with Indian electoral law. CMA shall not be liable for the Client's unlawful use of CMA's outputs.
• CMA reserves the right to terminate immediately if it determines services are being used for illegal or unethical electoral activities.
• All digital advertising campaigns comply with Meta Ads, Google Ads, and relevant platform political advertising transparency requirements.

• By Client: 14 days' written notice required. Fees for completed work and incurred expenses are non-refundable. Advance payments for undelivered phases may be refunded at CMA's discretion, less administrative costs.
• By CMA: CMA may terminate immediately for non-payment, breach of confidentiality, or suspected unlawful use. Completed work product delivered upon settlement of outstanding dues.
• Termination does not affect accrued payment obligations or confidentiality obligations, which survive termination indefinitely.

• CMA's total aggregate liability for any claim shall not exceed the total fees paid by the Client under the relevant Service Agreement.
• CMA shall not be liable for indirect, consequential, or punitive damages, including loss of electoral outcome or political opportunity costs.
• Force majeure events — natural disasters, Election Commission directives, platform policy changes — relieve CMA of obligations for the affected duration without constituting a breach.

These terms are governed by the laws of India, with jurisdiction of the courts of Chennai, Tamil Nadu.

• Disputes shall first be attempted through good-faith negotiation within 15 days of written notice.
• If negotiation fails, disputes shall be referred to binding arbitration under the Arbitration and Conciliation Act, 1996, with a sole arbitrator agreed upon by both parties.
• Seat and venue of arbitration shall be Chennai, Tamil Nadu. Proceedings conducted in English.

These Terms, together with the signed Service Agreement, constitute the entire agreement between CMA and the Client and supersede all prior representations and proposals.

• CMA may update these Terms periodically. Updated terms apply to new engagements from the date of publication.
• No amendment to a specific Service Agreement is valid unless documented in a written addendum signed by authorised representatives of both parties.
• If any provision is found unenforceable, the remaining provisions continue in full force.